The Internet has a number of tools to offer to the marketer.

• A company can distribute via the Internet e.g.
• A company can use the Internet as a way of building and maintaining a customer relationship
• The money collection part of a transaction could be done online
• Leads can be generated by attracing potenital customers to sign-up for short periods of time, before signing up for the long-term
• Finally, the web can be used as a way of collecting direct responses.